frequently asked questions

Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients.

We recognize the challenge consumers face in deciphering pet food labels, which often differ from those of human foods. Pet food packaging lists ingredients by weight before cooking, with the heaviest ingredients appearing first. However, during cooking, the moisture content of ingredients like "fresh meats" can significantly reduce their contribution to the final product. Without high-quality meals such as dehydrated meats and fish to compensate, the resulting food may have lower meat content when served.

At Nulo, we scrutinize every aspect of our recipes based on what ends up in the bowl, ensuring that our dry solid meat protein content ranks among the highest in the pet industry. Understanding that dogs and cats have limited dietary needs for carbohydrates, we prioritize maintaining high meat content while effectively managing carbohydrate levels. By focusing on what matters most – the nutritional composition as consumed by pets – we deliver recipes that truly cater to the carnivorous instincts of our beloved companions.

Nulo’s formulas are high in animal-based protein, have low carbohydrate levels, and contain healthier carbohydrate sources that help your pet maintain lean muscle mass and a healthy body weight. We also incorporate functional ingredients like pre-, pro-, and/or postbiotics in our foods and treats to enhance your pet’s overall health and wellbeing. Check, check, check, check! This means that your pet is receiving more of what they need – and less of what they don’t - when he or she eats their Nulo. From the beginning of our story, our founder’s standard has always been "The Max Test" – meaning if he wouldn't feed the food or treat to his own dog, Max, Nulo isn't going to make it for yours.

Our foods contain industry-leading levels of meat, providing pets with a highly palatable, highly digestible source of animal protein with the ideal amino acid profile. We also use only low-glycemic carbohydrate sources, making our foods as low as possible in carbohydrates. Many of Nulo’s recipes also feature advanced probiotics to support gut and immune health!

Our Pet Nutrition Specialists are available Mon-Fri, 9AM-5PM Central at Hello-UK@nulo.com and at +1-512-476-6856 to help answer any questions.

Nulo does offer recipes tailored for special needs including weight management, hairball management, digestive health, as well as limited ingredient diets for pets with special ingredient restrictions. However, if your pet has a specific health condition, we recommend consulting your trusted veterinarian to see if any of our foods, toppers, or treats may be a good fit for their unique needs.

Nulo’s foods and treats are produced without the addition of artificial preservatives and are designed to maintain their freshness throughout their shelf-life when stored in a cool, dry location away from excess humidity, heat, and sunlight in their factory-sealed packaging:

• Kibble: 18-20 months
• Freeze-Dried Raw: 24 months
• Cans: 36 months
• Pouches & Cups: 24 months

We recommend feeding our dry foods and treats within 30 days of opening for maximum freshness. Wet foods should be fed immediately after opening or stored in an airtight container in the refrigerator for no more than 3 days after opening.

We recommend storing the food in a cool, dry area away from direct sunlight, and in the original packaging, for maximum freshness. This also allows you to have the UPC, lot code and best by date available in case you ever need to contact Nulo with a question or in response to a safety concern. If storing dry food in a secondary food storage container, we suggest placing the entire bag into the container instead of emptying the bag of food into the container. For more detailed storage guidelines for each of our product types, please download our Shelf-Life and Storage

Every pet is a little different, so the ideal feeding amount may vary with age, neuter status, environment, and activity level. Use the feeding information on our packaging and each recipe’s webpage as a starting guideline and adjust as required to help your pet maintain their optimal body weight. Your veterinarian is an excellent resource to help you assess your pet’s body condition and provide guidance on what an optimal body weight is for your pet, whether a kitten, puppy, adult or senior.

We recommend slowly transitioning onto any new recipe over the course of 5-7 days to reduce the risk of digestive upset that can occur with any rapid change in diet. Our general recommendation is 25% of the new formula on the first day mixed with 75% of the former formula. Over the course of 5-7 days, you should gradually swap this ratio until you are feeding 100% of the new formula. This will allow your pet’s digestive system time to adjust and will help keep stools consistent!

As a general rule of thumb your pet’s treats should not exceed more than 10% of their daily calorie intake. That means if your pet is maintaining a healthy body weight on 1,000 kcals per day, no more than 100 kcals should be derived from treats, and the remaining 900 kcals would come from their complete & balanced food. Feel free to browse our blog post on treats and calculating your pet’s treat allowances.

Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients. Plus, we feature a wide assortment of functional ingredients that help to enhance your pet’s overall health and well-being.

Nulo never uses corn, wheat, soy, colors, artificial flavors, or artificial/chemical preservatives (like BHA, BHT, or ethoxyquin) in any of our products.

Please contact our team of pet nutrition specialists at Hello-UK@nulo.com for nutritional information about our products if you don’t find what you’re looking for on the product label.

Nulo’s complete & balanced kibble, canned, and freeze-dried foods meet the nutritional standards established by the Fédération Européenne de l'Industrie des Aliments pour Animaux Familiers (FEDIAF). Each recipe is developed to align with FEDIAF’s nutritional profiles for healthy dogs and cats and is verified through both formulation and finished-product analysis. Our treats and toppers are labeled for intermittent or supplemental feeding only, since they’re designed to complement, not replace, a complete and balanced diet.

Our Pet Nutrition Specialists are available Mon-Fri, 9am-5pm CST at hello-uk@nulo.com and at +1 512-476-6856 to help answer any questions.

Nulo strives to provide only the nutrients your pet needs by choosing not to formulate with BHA, BHT, or any other synthetic preservatives, colors, or flavors in any of our products. Instead, we use a synergistic blend of natural mixed tocopherols (Vitamin E), citric acid, and/or rosemary extract to help preserve our dry foods and treats throughout their shelf-life.

Nulo’s product assortment is produced through our network of premium manufacturing partners in Italy, the United Kingdom, and Thailand. Each facility is selected for its expertise, rigorous food-safety programs, and ability to meet our precise nutritional and quality specifications. All of our manufacturing partners operate under internationally recognized certifications for food safety and responsible production, ensuring every Nulo recipe meets the high bar that our brand and our pet parents expect.

Nulo is a proud member of the Pet Sustainability Coalition and achieved significant recognition over the years in the Earth Day Rally. We are committed to implementing sustainable business operations and sourcing practices that minimize our impact on the environment, and which support a more sustainable future for our customers and the pets they love. We have invested considerable time and resources in a science-based LCA study to better understand the current impacts of our business on carbon emissions across all aspects of our operations, including energy consumption in our offices, business travel, and the products we produce (including their ingredients, packaging, and manufacturing processes). By taking a comprehensive approach to quantifying our environmental impact, we can work towards meaningful goals to improve sustainability across our organization.

Nulo’s recipes are sold both in-store and online. Nulo does not offer direct sales for our customers. Please feel free to visit our Store Locator to view Nulo retailers near you.

We offer a variety of product types, and prices can vary depending on the product you’re interested in. To give you the most accurate information, we recommend that you contact a retailer in your neighborhood or browse our online retail partner websites for the most accurate information. You can visit our Store Locator to find Nulo retailers nearest to you.

Every Nulo product comes with a 100% satisfaction guarantee. If you or your pet are not completely satisfied, you can return the unused portion in the original packaging, accompanied with a receipt, or a full refund or exchange at the retailer.

We work closely with our retail partners to offer in-store sales and promotions throughout the year, so be sure to check with your local retailers and our online retail partners to ensure that you are taking advantage of all current offers!

The best way to find a sample is by finding a Nulo representative at local in-store and promotional events. Check out our Instagram or Facebook for announcements of when Nulo will be in your neighborhood! We also offer our Nulo Guarantee on all of our formulas. If your pet doesn’t LOVE the recipes you try (although we're sure they will), simply contact your retailer for a full refund or an exchange.

Although Nulo does not offer a frequent buyer program directly, we do partner with a large number of local, independent pet stores that include Nulo in their loyalty programs. Some of our online retail partners also offer special rewards program that can be used for savings on future Nulo purchases.

At this time, Nulo does not offer a breeder’s program.

We believe in giving back to the communities and causes that inspire us, both within the realm of pets and the broader human spectrum as well. Through strategic partnerships and initiatives, we actively support organizations dedicated to the welfare of animals and the betterment of society.