our nutrition

food philosophy

Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients.

We recognize the challenge consumers face in deciphering pet food labels, which often differ from those of human foods. Pet food packaging lists ingredients by weight before cooking, with the heaviest ingredients appearing first. However, during cooking, the moisture content of ingredients like "fresh meats" can significantly reduce their contribution to the final product. Without high-quality meals such as dehydrated meats and fish to compensate, the resulting food may have lower meat content when served.

At Nulo, we scrutinize every aspect of our recipes based on what ends up in the bowl, ensuring that our dry solid meat protein content ranks among the highest in the pet industry. Understanding that dogs and cats have limited dietary need for carbohydrates, we prioritize maintaining high meat content while effectively managing carbohydrate levels. By focusing on what matters most – the nutritional composition as consumed by pets – we deliver recipes that truly cater to the carnivorous instincts of our beloved companions.

food philosophy

did you know?

What are the key nutritional features of Nulo pet food?

Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients. Plus, we feature a wide assortment of functional ingredients that help to enhance your pet’s overall health and well-being.

Are the formulas complete and balanced?

Nulo’s complete & balanced kibble, canned, and freeze-dried foods meet the nutritional standards established by the Fédération Européenne de l'Industrie des Aliments pour Animaux Familiers (FEDIAF). Each recipe is developed to align with FEDIAF’s nutritional profiles for healthy dogs and cats and is verified through both formulation and finished-product analysis.

Our treats and toppers are labeled for intermittent or supplemental feeding only, since they’re designed to complement, not replace, a complete and balanced diet.

Where can I find nutrient information for Nulo diets?

Please contact our team of pet nutrition specialists at Hello-UK@nulo.com for nutritional information about our products if you don’t find what you’re looking for on the product label.

Are any artificial colors, flavors, or preservatives used?

Nulo strives to provide only the nutrients your pet needs by choosing not to formulate with BHA, BHT, or any other synthetic preservatives, colors, or flavors in any of our products. Instead, we use a synergistic blend of natural mixed tocopherols (Vitamin E), citric acid, and/or rosemary extract to help preserve our dry foods and treats throughout their shelf-life.

How can pet parents find out more about the ingredients Nulo uses?

Our Pet Nutrition Specialists are available Mon-Fri, 9am-5pm CST at hello-uk@nulo.com and at +1 512-476-6856 to help answer any questions.

meet our animal nutritionists

At Nulo, we prioritize the science behind pet nutrition, showcasing our dedication through the employment of two full-time animal nutritionists on staff. This deliberate choice underscores our unwavering commitment to prioritizing nutrition over marketing tactics. These experts serve as the cornerstone of our operation, driving innovation, developing functional solutions, ensuring rigorous food safety standards, and conducting continuous research.

By keeping abreast of the latest advancements and scientific findings, we guarantee that every Nulo product is formulated with precision and backed by rigorous scientific scrutiny, providing pet owners with the assurance that their furry companions receive nothing but the best.

Dr. Greg Aldrich

Dr. Greg Aldrich

Before joining Nulo, Dr. Aldrich was an Associate Professor and Director of the Pet Food Program at Kansas State University (since 2012). His research focused on characterizing the impact of pet food processing on dog and cat nutrition. He has authored 10 book chapters, 90 peer-reviewed manuscripts, delivered 325 presentations, and has written over 222 articles on pet food and ingredient topics for Petfood Industry magazine. In 2019 he received the 'Corbin Companion Animal Biology Award' from the American Society of Animal Science. Aldrich received his Ph.D. in Nutrition from the University of Illinois (1995), MS from the University of Missouri (1991) and BS from Kansas State (1984).

Dr. Heather Mendoza

Dr. Heather Mendoza

Heather holds a B.S. in Animal Science (Pre-Veterinary Science) and a M.S. degree in Agriculture (Monogastric Nutrition) from California State Polytechnic University and a Ph.D. in Grain Science & Industry (Pet Food Science) at Kansas State University where her research focused on the impacts of modern pet food processing on companion animal nutrition. Heather has over 13 years of experience in the pet food industry, and has a highly diverse role at Nulo where her primary focus is on new product development and the quality and safety of Nulo's growing product portfolio.